The Ultimate Destination for the Meat Processing and Packaging Industry

14 February 2023 : [Bangkok, Thailand] – With global meat prices rising more than 10% in 2022, reliable processing methods and quality assurance are becoming vital pieces of the puzzle when it comes to reducing costs from wastage and extracting maximum value from the food processing chain. With the exhibitor line-up for next month’s inaugural edition of Meat Pro Asia now confirmed, it’s clear that these considerations will be at the top of the agenda in Bangkok from 8 – 10 March. The focus will be on how to deliver meat from farm to table in a cost effective and scalable way, with more than 100 exhibitors from 20 countries and regions participating.

“It’s pleasing to see the exhibitor list take shape, and in particular the presence of suppliers with strong research and development backgrounds who are pushing the industry forward in areas such as food preservation and sample analysis; the building blocks of a safe and cost-effective food chain,” says Mr. Richard Li, Executive Director, Messe Frankfurt (HK) Ltd. “This has set the stage for a productive fair in March, with exhibitors delivering plenty of value for the local market.”

Highlights of Meat Pro Asia include:

100 leading companies from the top level of the meat and food processing industry showcasing
their innovation and technology.
 30+ intensive conferences covering a range of topics, including Future Food, Food Safety, Halal,
Sustainability, and a panel discussion on the future of meat processing trends and opportunities.
A wide range of product highlights, including new product launches, demonstrations, and hands-on workshops.
A free Guided Tour service to help visitors explore the fair and meet potential partners.
A free shuttle service available for pre-booking in advance to make your visit to Meat Pro Asia 2023 even more convenient.

Sample analysis and preservation
While fuel inflation and the cost of grains fed to farmed animals are two of the main causes of increased meat prices, food wastage is also a consideration when it comes to keeping costs under control. Offering solutions to this issue, and in recognition that rising affluence is driving more meat consumption in South East Asia, many European and Chinese brands have identified Meat Pro Asia as an opportunity to showcase their sample analysis and preservation solutions. Some of the most notable include:

Bizerba, a German manufacturer of inspection systems for food production, will showcase their iMD pro metal detection system, complete with an integrated conveyor for reliable and flexible quality assurance.

Qingdao Main-Link Cleaning Equipment, specializing in hygiene and food safety, will exhibit their Centralised Foam Wash & Sanitizing System, designed for use in food processing and abattoirs. HiperScan will demonstrate their quick and reliable examination technology for all types of meat products.

Wuhan Grand Hoyo, a new manufacturer of food grade glycine, will showcase the preservation and seasoning properties of their product.

Munforks, a Swedish brand, will present their SPS10 Carcass Splitting Blade, 4TPI Meat Bandsaw Blade, and Toothed Bacon Slicer.

Rieckermann, a reliable service and technology provider, will showcase their customized, high-quality solutions for the whole value chain of industrial production.

Mettler Toledo will offer solutions for laboratory analytical instruments, inline analytical instruments, and digital balances.

Held together with VIV Asia – the largest fair in Asia for livestock production and animal husbandry, Meat Pro Asia focuses exclusively on solutions that deliver meat from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, waste water treatment and more.

Topnotch of the Conference Program

The conference program at Meat Pro Asia 2023 is set to be the topnotch event in the animal protein production industry. With a lineup of expert speakers and interactive sessions, attendees will have the opportunity to learn from the best in the business. Some of the highlights of the conference program include:

The Future Food Conference presented by Good Food Institute Asia Pacific, Bühler, Thai Union Group
The Sustainable Food presented by Multivac Group, Mayekawa, Bizerba Southeast Asia, HiperScan
The Food Safety presented by Ecolab, Mettler Toledo, Moba, Marel
The Halal Food presented by LPPOM MUI, The Halal Science Center, Chulalongkorn University, Vikan A/S
Trends, Challenges and Opportunities of Alternative Proteins in Asia, 10 March at 13.30h – 15.00h at VIV Square

Ms. Panadda Kongma, Director of Agribusiness and Operations, VNU Asia Pacific, adds: “Although Meat Pro Asia is a new fair and therefore still in its growth stage, we see strong potential for the first edition due to its co-location with VIV Asia – the largest trade fair from feed to food in the region. This guarantees a solid turnout of engaged buyers from the meat industry, and extensive cross-over business opportunities.”

With its focus on innovation and efficiency, Meat Pro Asia is the must-attend event for anyone involved in the meat processing and packaging industry. Whether you’re a manufacturer, supplier, or end-user, you’ll find everything you need to stay ahead of the curve.

Save the date: Meat Pro Asia 2023, in colocation with VIV Asia from 8-10 March, Challenger 1, IMPACT, Bangkok from 10:00-18:00 hrs. | Pre-register now at www.meatpro-asia.com

The fair is organised by Messe Frankfurt (HK) Ltd and VNU Group. For more information, please e-mail meatproasia@china.messefrankfurt.com and/or meatproasia@vnuasiapacific.com

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com

* Preliminary figures for 2022

About VNU Asia Pacific:

VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai as well as in Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In South East Asia, Jaarbeurs has formed a Joint Venture with TCC Group. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 12 trade shows and event formats including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries. | Tel. +662 1116611 Ext.330