Food quality and regional origin are more important today than ever before. Traditionally produced meat products have always been synonymous with excellent quality. As part of IFFA – Technology for Meat and Alternative Proteins, the world’s best meat products will be awarded by the German Butchers’ Association (Deutscher Fleischer-Verband – DFV). Under the name IFFA DFV Global Meat Product Awards, the DFV judges the quality of traditional products in a series of regional competitions in North America, Southeast Asia, Australia and Japan.
For the first time, the IFFA DFV Global Meat Product Awards Southeast Asia will be held together with local partner Food Process Technology (FTP) during Meat Pro Asia (12 to 14 March 2025) in Bangkok on 12 and 13 March 2025 in Hall 1. Here, up to 300 products from the ASEAN region, including Brunei, Indonesia, Cambodia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam, will be judged by an eight-member jury on quality under a professional evaluation system. The jury is composed of independent and trained test experts who work as highly qualified food experts and are provided by the DFV. Sausages and hams are tested – with everything except raw products being allowed to be submitted from these categories. The test criteria include appearance, consistency, smell and taste – products with top marks in quality and the diversity of craftmanship will be honoured on 13 March 2025. Entitled to participate are meat businesses from Thailand and abroad that offer products from their own production.
The award winners are invited to visit the world’s leading trade fair IFFA in Frankfurt from 3 to 8 May 2025 to attend the World Award. This is an opportunity to network internationally and exchange ideas on the production of (inter)national products.
About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe), Shanghai (VNU Asia), and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in all three VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences and Biotech, and more. About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly focused on the livestock and Feed to Food sector and specialized on the VIV worldwide portfolio. For more information, visit www.vnueurope.com
About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com