Bangkok, 10 March 2025. Global suppliers and industry leaders are set to gather across 4,200 sqm at Challenger 1, IMPACT, Bangkok from 12 – 14 March this week for the second edition of Meat Pro Asia, Asia’s premier processing and packaging trade fair for egg, poultry, meat seafood, and food products. The event will see more than 150 exhibitors presenting groundbreaking innovations in processing, packaging, automation, cold chain logistics, IoT, quality control, hygiene, and more. In addition to the diverse array of exhibits, the conference programme will see over 50 speakers discuss the latest trends and technologies in the industry, such as food safety, efficient processing methods, and sustainability, over two full days.
Mr. Jack Wong, Deputy General Manager, Messe Frankfurt (HK) Ltd, commented: “I am excited to welcome industry leading exhibitors to Bangkok this week for Meat Pro Asia, as they showcase cutting-edge technologies from their respective countries and fields. Additionally, the two-day fringe programme provides a unique platform for networking, knowledge sharing, and business growth. With its strong connections to Messe Frankfurt’s global network of events for meat processing technology, Meat Pro Asia has become a key event on the calendar for Asia. Through special events and the participation of global brands, the fair aims to elevate its impact in driving innovation and growth in the region’s food industry.”
Among the high-calibre exhibitors from Thailand and abroad are Baader, Duravant, Hi-tec, IFEC, Ishida, Jarvis, Marel, Meyn, Multivac, Vega, and many others, all displaying the latest innovations in the meat packaging and processing sectors. The industry leading brands will present technologies such as data analytics and IoT applications, supply chain automation, sustainable packaging solutions, and more.
In addition to these key brands, the conference programme will feature over 20 sessions, with discussions led by international speakers on global topics, complemented by insights from local experts addressing trends within Southeast Asia. Some highlights include:
- Advancing Poultry Processing: Digitalisation for Enhanced Quality, Safety, and Sustainability
Astrid Verhoijsen, Product Specialist Primary Processing, JBT Marel Poultry - Processing Management – Food and Packaging Waste Management
Dr Joseph Ross S. Jocson, President, Asian Packaging Federation (APF) - Important Parameters in Creating Premium Sausages
Karsten Schellhas, Master Butcher, Alternative Protein Specialist, and Owner of Scellhas Food Technology - Food Safety Culture, Allergen Management and Environment Monitoring Program
Dr Suwimon Keeratipibul, Professor, Chulalongkorn University: Big Changes in GHP 2022 - Shrimp Disease Management, Food Processing & Carbon Credit
Taweesak Wannatipayaporn, Managing Director, C.B.Food-Tech Co Ltd - Food and Beverage – Southeast Asia: Staying Ahead for the Future of Food Safety
Terence Tan, Director of Marketing and Business Development, Ecolab
Another exciting event bringing the best innovations across the region to Bangkok, is the IFFA DFV Global Meat Awards Southeast Asia. Taking place over the first two days of the show, this regional competition will announce its winner on March 13, who will be invited to the World Awards at IFFA in Frankfurt from 3 – 8 May, 2025. The awards in Bangkok will feature a jury of independent and trained test experts evaluating meat products such as sausages and hams, based on criteria including appearance, consistency, aroma, and taste. Meat Pro Asia is organised by Messe Frankfurt (HK) Ltd, VNU Asia Pacific, and VNU Europe.
Messe Frankfurt accompanies the dynamic growth of the food industry with four trade fairs on four continents, in Argentina, Germany, Thailand, and the USA. These events are headed by IFFA – the world’s leading trade fair for technology for meat and alternative proteins – held in Frankfurt from 3 – 8 May. Learn more at: www.iffa.messefrankfurt.com
Press information and photographic material
https://meatpro-asia.hk.messefrankfurt.com/bangkok/en/press.html
Guy MacKinlay-WestPhone：+852 9558 1665
guy.mackinlay-west@
hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building,
26 Harbour Road, Wan Chai
Hong Kong
Ms Thanita Sumranjit
Phone：+662 111 6611
thanita@vnuasiapacific.com
VNU Asia Pacific
VNU Exhibitions Asia Pacific
88 The PARQ, 4/F, Khlong Toei
Bangkok, Thailand
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
About VNU Asia Pacific
VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices